Legal, Accounting, Consulting

Your firm is unique. How do you distinguish your practice areas from other firms? Let your partners discuss, on camera, how they can help clients. Use high quality video to voice your superior services.

Case Study: Accounting Firm Shows Innovation Through Video Marketing

Citrin Cooperman decided to use video as part of their rebranding strategy. Along with a complete website and logo redevelopment, the firm used video to express their views on Citrin Cooperman's growth over the past 30 years and their views on the sophisticated new brand. Having always offered excellent services, CC's rebrand now reflects the sophistication of their business practices. By using mobile tagging on all of their new print ads, viewers are able to scan a unique barcode on the advertisement and be directed to the rebranding video on their mobile device. This innovative marketing strategy is a first for professional services firms and a powerful way to connect people from a print ad to the new Citrin Cooperman website.