Loeb & Loeb's Energy Group represents clients working on developments in green technology. Now they hope to innovate their marketing by creating a video enabling interested parties to engage their attorneys through the power of the web. This is a divergence from traditional law firm marketing where professional buyers, usually General Counsel, simply read a static practice group description on-line, or print out a one-page biography of the lawyer they are researching. Intelligent Video Solutions, innovators in professional services video production and video marketing, created their video and is implementing their video marketing campaign.

 

 

April 15, 2010 -- Intelligent Video Solutions worked with Loeb & Loeb's Energy Group to take a green approach in promoting the group's capabilities and expertise at the recent Platts Global Power Conference held in Las Vegas, NV April 10-12, 2010. Loeb & Loeb's Energy Group represents clients working on developments in green technology and spans renewables from wind, solar, hydro and waste-to-energy to geothermal innovations.

 

The Loeb Energy team debuted the video at their exhibit booth at Platts, which gathered CEOs, former regulators and other industry representatives to discuss the challenges that the markets face and possible steps toward solutions. The video will enable the group to communicate aspects of themselves in a dynamic way and will also enable interested parties to learn about Loeb & Loeb's services through the power of the web.

 

"The practice of law is about expertise in specific subject matters and lawyers' relationships with clients and co-workers. We believe this video conveys those messages in a compelling and visually interesting way, said Linda Orton, President of Intelligent Video Solutions. Orton spent years in-house as a marketing director for leading law firms in NY and London including Clifford Chance, prior to starting Intelligent Marketing Solutions in 1997. She launched Intelligent Video Solutions in 2009.

 

Richard Lorenzo, Co-Chair of the Energy Practice, said, “The video is truly a green approach to marketing. It has a longer shelf-life than paper, will prove more cost efficient over time and can be shared through social media. We also believe the video can show more effectively the human side of how we practice law and relate to clients than text alone ever could.”

 

Jennifer Manton, Loeb & Loeb's Chief Marketing Officer added, "This is a divergance from traditional marketing where professional buyers simply read a static practice group description on-line, or print out a one page biography of the lawyer they are researching. Working with Intelligent Video Solutions was wonderful. Linda made the partners comfortable and she understood our goals. We are thrilled with the video and are eager to track its ROI."

 

As the renewables sector continues to evolve and confront issues related to development, financing and transmission, the Loeb Energy team looks forward educating many professionals in the sector about their skills through this video.

 

Intelligent Video Solutions shows the way law firms can break the ice and reconnect with deferred associates through a series of 5 one-minute humorous videos. The videos present a lighter way of dealing with serious business issues. They are intended to show professional services firms some alternative options to traditional marketing and communication approaches.

 

Articles about deferred associates have dominated the legal press for almost a year now. The seriousness with which law firms made these decisions is indisputable, as is the personal impact it has had on affected associates. Recently, a new wave of articles surfaced, reporting additional delays in start dates and the lack of holiday party invitations. These launched a new narrative: how can associates possibly fill an extended gap in their employment? The relationship between deferred associates and their firms was once again in the headlines and up for discussion.

 

Intelligent Video Solutions saw an opportunity to use the new narrative to spark law firms’ imaginations on the use of humor in dealing with this and other “difficult situations”. Today, Intelligent Video Solutions is launching a series of five “Deferred Associate” videos that bring levity to this serious subject and counsel to law firms. “The videos were not produced as true job alternatives for deferred associates. Rather, they respond to direct requests from law firm leaders, recruiters and marketers for help in freeing their thinking about interaction with deferred associates,” said Linda Orton, President of Intelligent Video Solutions.

 

Many law firms did not consider the need to assign partners to deferred associates or create programs to keep up the relationship. "Because of this, law firms don't have a natural way back to train and engage their associates before their start dates,” explained Ms. Orton. In addition to imagining video opportunities to communicate with associates, other simple ideas include a support blog moderated by the “D-Partner” or an in-house brochure for the D-Class (not the Mercedes) called “20 Things to Do in NYC When You Are Deferred.” Partial salaries or positions with clients only address a piece of the issue – ongoing support is needed. "With law firms’ businesses in a state of major transformation, there is an urgent and continuous need to address delicate subjects in ways that are filled with optimism and are also memorable to recruits, clients and potential clients. Humor through video can accomplish this like nothing else,” said Ms. Orton.

 

New York, NY January 27, 2010 -- What will the corporate default rate be in 2010? Is the worst over...or yet to come? Can private equity play a key role in reviving the financial services industry – or are the risks and regulatory hurdles too great? How is the environment of unprecedented uncertainty impacting investing strategies? And what does it take to manage companies through challenging times?

 

These and other critical topics were the subject of discussion and debate among a distinguished cast of thought leaders, academics, private equity investors and professional advisors who gathered at a recent private equity summit “The New Paradigm for Private Equity” hosted by Alvarez & Marsal and the NYU Stern Salomon Center.

 

NYU Professor Edward Altman, Wilbur L. Ross, chairman and CEO of WL Ross & Co., Nick Alvarez, a national practice leader of Alvarez & Marsal Private Equity Services - Operations Group, and Tony Alvarez II, co-CEO of Alvarez & Marsal headlined the event that featured a series of substantive panel discussions on distressed investing for control, private equity investment in the banking sector and portfolio company management.

 

Nick Alvarez, perhaps, summed up the conference best by posing a question to the packed auditorium, “There are war stories and success stories – which do you want to tell?”

Using clever web videos, BibsToGo.com launches a line of disposable, recyclable and customizable bibs to help keep both children and adults looking clean and stain free. The videos were produced and distributed by Intelligent Video Solutions of Rye, NY.

 

Dix Hills, NY (PRWEB) November 4, 2009 -- Andre Muller is a successful entrepreneur who has spent the last 20 years in sales and distribution within the video gaming industry. Necessity is the mother of invention and BibsToGo.com was born out of one too many stains on Andre’s suit, shirt or tie before an important sales meeting or presentation.

 

BibsToGo are oversized, absorbent, waterproof, disposable and recyclable bibs that slip over the head and rip off easily. Napkins did not adequately cover Andre, and like most professionals, he found himself spending up to $1,000 a year on dry cleaning bills to remove stains. There are over 300,000 fast food restaurants in the US and eating and drinking while traveling is increasing. Multi-tasking can lead to making a mess of one’s self. BibsToGo.com wants to help people show up neat, as first impressions mean more now than ever before.

 

 

BibsToGo.com can print company logos on their products and they can create custom packaging for their clients. Andre says “The material is very futuristic. In a July 2009 article on QSRMagazine.com, one writer said a future trend in the restaurant industry will be workers wearing uniforms made of our fabric for their shifts and then throwing them out – rather than having the expense of washing and drying uniforms.”

 

BibsToGo.com hired Intelligent Video Solutions to produce a professional B2C YouTube video, as well as a B2B Corporate Video, to help Andre and his sales reps get their product out in an entertaining and consistent way.

 

“IVS came up with the concepts, scripted the videos, shot, edited and uploaded the videos in less than a month. The cost was far less than we ever imagined and we believe the results will effectively educate a wide range of people that bibs are not just for babies or lobster lovers. IVS is implementing our Video SEO strategy to ensure that kids, parents, workers, senior citizens, and salespeople eating on the go can find our bibs easily online.”

Rye and Tribeca, NY Intelligent Video Solutions is thrilled to announce the completion of the redesign of their website. Working with talented designers from Tallan and digital consultant, Brian Manning of Centric Digital, LLC, IVS created a clean and optimized site that highlights their extensive professional services experience, especially with law firms, as well as showcases their web videos. Tallan created the site on SquareSpace to allow Orton to manage and update the content herself. Intelligent Video Solutions is using Fliqz to manage their growing number of client videos. Tallan made the integration with the SquareSpace platform work cleanly. “Working with Tallan was a joy” states owner, Linda Sedloff Orton. “The process ran on military time using web-based project management tool BaseCamp. If anyone would like a referral to Tallan, we are happy to provide an introduction."

Rye and Tribeca, NY

April 22, 2009

The Story of Britain’s Got Talent: Susan Boyle’s Video & What Law Firms and Other Professional Services Firms Can Learn From It

One week after it’s post on YouTube, over 37 million people watched a heartwarming viral video where a not-so-glamorous, yet charming, 47 year-old Scottish woman swept critics’ hearts on “Britain’s Got Talent”, the UK’s version of “American Idol”. This video is compelling and “viral” because it has five distinctive qualities:

 

1) It’s about an underdog

2) The underdog is genuinely talented

3) Audience and judges’ facial reactions narrate the story to provide context and conflict without dialogue

4) The story is visually interesting, yet concise

5) The video is professionally produced with music

 

The power of video as a marketing communications tool is obvious when you see how Susan Boyle’s story impacted viewers around the world. Lawyers, accountants and consultants should create engaging video narratives to attract potential clients and stay connected to existing ones. Linda Sedloff Orton, president of Intelligent Video Solutions, comments that people are partially reacting to the story of Susan Boyle, but the real story is the video that Britain’s Got Talent made and posted to YouTube. Their production team created the viral video; Susan is just one piece of it.

This is a skilled and complicated process. The key is to educate, entertain and engage viewers with relevant, simple and exclusive stories. This point was recently emphasized by nationally known political consultant, James Carville, at the recent Legal Marketing Association’s Annual Conference in Washington, DC. Carville co-presented the keynote with his wife, Mary Matalin where he talked about the marketing messages he teaches his politician clients. He reiterated that your core message must be repeated. In the world of web videos, this is where effective web distribution and Video SEO come into play.

Susan Boyle’s video proves that (a) you capture an audience’s attention with a story, and (b) video is the most effective storytelling vehicle today because by nature, it is uniquely dynamic and interactive.

 

While Susan Boyle’s video is entertaining, it is also educational about how to make a successful web video in general. This highly produced piece tells a story with a beginning, middle, and end. It has emotionally charged music, creative editing and powerful transitions. Because it is cut to show bursts of human emotion throughout, it feels like a movie trailer, not a video.

 

The video begins with the protagonist preparing for her debut, giving us context and a connection. Next, there’s conflict, in the form of doubt and condescension by viewers. When Susan’s big moment to sing arrives, we experience anticipation. The second we hear her voice, we’re hooked. The resolution is clear, there is a happy ending: Susan’s dream comes true and her beautiful voice wins the hearts of the audience. There is also a moral lesson here: “don’t judge a book by its cover”.

 

Paul Gladen, president of Muzeview, a competitive intelligence firm that tracks the marketing activities of over 100 of the world’s leading professional services firms, states that “less than 1% of their marketing outputs are currently video. This number is poised to explode in the coming years.” Ultimately, every professional will have a professional online video to tell their story, the same way every professional currently has a static online biography. Think about the emotional impact Susan Boyle’s story had on the world, and imagine the difference if you only read the words on a page.

 

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