Video Press Releases
Use a short video to garner press exposure around an event, conference or seminar
Case Study: Capitalize on Your Talent and Maximize Media Exposure
Alvarez & Marsal wanted to maximize exposure of their Private Equity Conference at NYU. Rather than sending a traditional press release, we helped the firm create a conference "teaser" to distribute as a video press release. Not only was Alvarez & Marsal able to express their written success for the event, the video provided an overview of important speakers and highlights from the day. A longer video was created from the conference, but this short piece was turned around in 48 hours and was posted on YouTube in time to gain additional piggyback exposure from the Wall Street Journal PE Conference held in NYC the following week.